HEYDAY X JBC COFFEE ROASTERS

We wanted coffee that speaks the same language as our mornings — alive, steady, in motion.

Enter JBC Coffee Roasters. Based in Madison, Wisconsin, JBC has built its reputation on a philosophy of “unparalleled quality, a human story, and sustainability.” They source exceptional beans, craft each batch with purpose and precision, and treat coffee not just as a product but as an experience.

We found in them the voice we were looking for. Their beans move with our rhythm at HEYDAY — balanced, rich, and made to keep your day flowing.

At HEYDAY, you’ll now find JBC’s thoughtfully roasted single-origins and blends that deliver clarity, depth and a kind of calm momentum. From subtle fruity notes to smooth chocolaty finish, their beans invite you to lean in, take a breath, and engage with the moment.

We believe that mornings (and all the moments that follow) deserve more than just caffeine. They deserve intention, human care, connection. That’s why teaming up with JBC felt natural — they share our values across quality, meaning and movement.

So whether you’re ordering your brew at HEYDAY or grabbing a bag to take home, you’re not just drinking coffee — you’re tapping into a story of craftsmanship, of journeys from farm to cup, of mornings made with mindful energy.

Come experience it — because here, every cup keeps the day in motion.